Why information doesn’t work.
Information is just … information. Prospects are already overwhelmed with information. They have too much information. Sending prospects to look at another video, another testimonial, another sales pitch is not what they want or need.
Prospects want a connection with us. They want us to engage them in an emotional conversation that prompts them to take action.
Use this question when talking with prospects.
“So how do you know when you have found the business that you want to build?”
Say this question early in the conversation. Prospects will tell us their criteria for selecting a business.
Then, focus on those criteria points when explaining our opportunity.
It is almost like mind-reading. 🙂
A few things to think about.
Ever notice that people who spend money on beer, cigarettes, and lottery tickets are always complaining about being broke and not feeling well?
It is okay to fall on our faces. At least we are moving forward.