Core skill #4 is our opportunity presentation. There are many ways to do a presentation. It is good to have options.
We need special types of presentations for groups as the individuals have many different motivations. In the beginning of our career, we find the one-minute presentation very comfortable for our one-on-one presentations. And if we are limited to audio only, our presentation might simply be a connected string of word pictures.
But as we mature in our network marketing careers, we learn special things.
#1. Prospects make their decisions before our presentation begins. We have to manage this time. We can’t waste it with random conversation.#2. Decisions are made automatically by the subconscious mind based upon pre-existing programs. These programs come from experiences in the past.#3. Stories talk directly to the decision-making area in the subconscious mind. It is a shortcut, and prospects are addicted to listening to stories.#4. Attention spans are short. Short is always better than long. Long, information-rich presentations bore and irritate prospects, especially before they make their decision.#5. The human mind craves simple. Our minds are overloaded. We hate complicated and long.#6. Prospects think about themselves a lot. If we tell a story that is all about our prospects, they are mesmerized. They will listen.
This is why I love the two-minute story. We don’t have to push against our natural prospects’ resistance. We provide what our prospects want.
Here is the book that shows us every sentence of the two-minute story, and why each sentence works. You will love giving the two-minute presentation.