The superstars of relationships.
Some people have a head start on their business. Why? Because they have intimate relationships with their prospects. Here are some examples.
Beauticians. They know the inside story on everyone who sits in their chairs. They know their problems, goals, dreams, ambitions, and even their marital problems.
Bartenders. They are great listeners. They know every customer who hates his or her job or has dreams to start his or her own business.
Insurance agents and investment planners. They have long discussions about a family’s financial future and plans.
When we know prospects’ problems and dreams, it is easier to offer our business as an option for their lives. Prospects want to solve their problems, and want a better future.
To kickstart our business, these intimate relationship superstars can build their groups fast. They already have rapport with their prospects.
Not only do these superstars make great distributors, they also make great “bird dogs,” people who can refer qualified prospects to us regularly.
More commercial words.
Why should we re-contact our past prospects? Well, if we don’t re-contact them, our competition will. Here are two good reasons to re-contact our past prospects.
#1. Circumstances change. What was boring to our prospects before might now be interesting. Our prospects have new and immediate problems they want to solve.
#2. We can present better. I often say, “My prospects didn’t turn me down. They did not turn down the company. They only turned down how I explained it to them before.” Hopefully, we have learned new skills and can do a better explanation this time.
Instant attention and approval.
Our audience will judge us quickly and harshly unless we can control the first few seconds. Fortunately, these seconds are easy to control.
We can distract our audience from judging us by starting with a story. Stories are riveting to the human mind. Here are some examples of the first words we could say to distract our audience from us, and to focus them on a story:
“Once upon a time …”“Something strange happened on the way here today …”“Here is what happened to my friend …”“When I told my doctor about the problem, here is what he said …”
Want to be awesome at delivering our message to a group? This book has the tips we need to get our message heard.