Try starting our presentations with a question such as:
- Why do you want to invest your time in a part-time business?
- Why are you interested in adding more work to your week?
- Why do you want to sacrifice and starve yourself just to lose a little weight?
These types of questions appear to be negative. However, our prospects will assume that they want what we have to offer and will sell themselves on the benefits of our offering.
Us: “Why do you want to invest your time in a part-time business?”
Prospect: “Well, I’m just not making enough money in my present job, and I can’t see myself pushing paper from one side of the desk to the other side of the desk for the rest of my life. I want a change and I thought I could test the waters by trying a part-time business. I don’t want to risk what I have, but I do want to try something.”
Just make a list of appropriate “negative” questions for our business and test the results for ourselves.
Conversations that create prospects.
In conversation with others, we can say this:
“There are two types of people in the world. Those who complain about money, and those who know how to get more.”
The best prospects will ask us, “How do I get more?”
If you don’t have a perfect two-minute story for your business yet, here is your chance. It is all here, word-for-word, in this book: